The TIM Festival is a festival of alternative music, indie, electronic, rock and jazz, which has existed since the 1980s in Brazil. Originally, the festival was called Free Jazz Festival, where it was sponsored by the brand of cigarettes free of Souza Cruz, but was forced to change its name in 2003 when a new Brazilian law prohibits the sponsorship of cultural events by tobacco companies. In the same year, the mobile company TIM assumed the financing of the event.